Business Insider -
15 Sep 2018 16:40

J.Crew is redefining its look as it works to win back customers. The namesake brand saw its sales decrease forthree consecutive years prior to its most recent fiscal quarter, whencomparable sales increased by 1%. The new J.Crew is less preppy and more like its successful sister brand,Madewell. It offers more trendy styles and a wider range of sizes. But when we visited, we found that one big flaw still remained. J.Crew is ditching its preppy roots and redefining itself in an effort to win back c...
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